{"title":"For my dear sister","description":"\u003cp\u003eReed's most personal collection to date, the Liverpool designer draws on lived experience, chosen family and the women who have shaped his understanding of identity, resilience and kinship. Dedicated to his sister Jocelyn Claire Reed and inspired by the trans and queer communities that have informed his creative journey, the SS26 pre-collection exists between self and alter ego.\u003c\/p\u003e\u003cp\u003eAcross twelve looks, Reed explores a gothic sensibility through timeless silhouettes, corsetry, bespoke tailoring and contemporary intervention. Upcycled pillowcases, reclaimed textiles and reconstructed fabrics challenge conventional notions of luxury, while materials associated with domesticity and private life are elevated through asymmetry, disruption and deliberate imperfection. The result is a series of deeply personal yet subversively romantic garments that function as both armour and comfort — where resilience reveals elegance, and becoming remains forever unfinished.\u003c\/p\u003e","products":[{"product_id":"asset-pack-87857233922-example-product-1","title":"Two piece bespoke blazer and skirt","description":"Exquisite two-piece ensemble in sumptuous puppy tooth scabal wool, meticulously bespoke tailored. The blazer showcases a dramatic back lacing detail paired with a luxurious shearling collar, while the coordinating skirt features a striking high back slit for sophisticated movement. Crafted for the discerning wearer who demands both architectural precision and uncompromising luxury.","brand":"AdamReedLondon","offers":[{"title":"S","offer_id":57036039553350,"sku":null,"price":7000.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3689_982958e6-2b0b-477c-934f-e0059a0d73e4.jpg?v=1785327383"},{"product_id":"asset-pack-87857233922-example-product-2","title":"Aviary tailored dress","description":"Crafted from luxurious Scabal woollen fabric, this tailored dress features an exquisite puppy tooth weave that adds refined texture and visual interest. The standout design element is the dramatic feather spinal detail running down the back, creating an elegant focal point that elevates this piece from everyday wear to a statement garment. Impeccably constructed with precise tailoring, it offers a sophisticated silhouette perfect for occasions demanding understated luxury and distinctive style.","brand":"AdamReedLondon","offers":[{"title":"S","offer_id":57036025299270,"sku":null,"price":950.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3688_a4943088-5ea9-4db4-8032-e24601a2d3b8.jpg?v=1785327058"},{"product_id":"asset-pack-87857233922-example-product-3","title":"Jocelyn gown","description":"The Jocelyn gown is an elegant corseted dress featuring a structured bodice with a voluminous net skirt layered over a luxurious silk underskirt. The fitted corset design creates a flattering silhouette, while the flowing net overlay adds dramatic movement and dimension. The silk underskirt provides a smooth, refined finish beneath the sheer netting. Perfect for special occasions, evening events, or making a statement at formal gatherings.","brand":"AdamReedLondon","offers":[{"title":"XS","offer_id":57036005310790,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3555_2df8fd8a-fddc-464b-b9d4-08915e3ad059.jpg?v=1785326218"},{"product_id":"anti-bridal-gown","title":"Anti-bridal gown","description":"Fully draped hand-sewn anti-bridal gown featuring a sculptural silhouette that challenges traditional wedding aesthetics. Architectural cutouts at the stomach and lower back create dramatic negative space, while a sewn-in shoulder veil and flowing net train add ethereal movement. Each piece is meticulously constructed by hand, embodying avant-garde luxury and editorial sophistication. A statement piece for those who reject convention.","brand":"AdamReedLondon","offers":[{"title":"Default Title","offer_id":57048212177222,"sku":"1","price":1500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3509_d5ab1bce-43c8-4058-b8e7-d50aac86d37c.jpg?v=1785518630"},{"product_id":"bespoke-leather-tartan-push-up-bra-laced-jacket","title":"Bespoke leather\/tartan “push-up bra” laced jacket","description":"Architectural corsetry meets avant-garde tailoring in this bespoke laced jacket. Engineered with a sculptural push-up silhouette and padded breast architecture, the design commands presence through disruptive construction methods. Black leather panels contrast with bold red tartan wool, while exposed canvas and hand-finished padding create deliberate visual tension. Each seam and lacing detail is meticulously secured by hand, revealing the garment's complex engineering. A statement piece for those who wear fashion as provocation.","brand":"AdamReedLondon","offers":[{"title":"Default Title","offer_id":57048247632198,"sku":null,"price":1900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3416_801bc7a7-334b-4d35-82e0-a99562e3cd83.jpg?v=1785519175"},{"product_id":"hunter-vest","title":"Hunter vest","description":"Structured leather vest with back fastening and feathered neckline detail. A statement piece that balances architectural tailoring with organic texture, designed for layering or standalone wear. Crafted from premium leather with meticulous attention to construction and finish.","brand":"Adam Reed London","offers":[{"title":"Default Title","offer_id":57120897007942,"sku":null,"price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/files\/IMG_3339_66825d6a-82c6-4201-861c-ebf82543b32c.jpg?v=1786632245"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6702\/9830\/collections\/IMG_3507_2_299ec132-575e-4b49-83ed-e043ad73b88f.jpg?v=1786634108","url":"https:\/\/adamreedlondon.com\/collections\/for-my-dear-sister.oembed","provider":"Adam Reed London","version":"1.0","type":"link"}